Hi, I’m Tim, and I’m the Founder and CEO of Attis Fitness.

We launched Attis back in 2016, but the road to where we are now has been a long one.

I’ve always been a big fan of sport in general and had a curiosity about understanding how human performance can be improved through analysis and training.

Over time, my curiosity for bettering performance became more and more prevalent. Of course, I wanted to better my own performances in my own sporting activity, but I also had the desire to help others be better too. That led me to seek further education in the sports sector, studying Sports Engineering at university, to learn more and better my understanding.

After that, making the jump from a sports science enthusiast to a careerist was always an inevitability for me.

With my interest in sports science, I began to notice a trend. I saw that the way technology is used for some sports, particularly running, was good but not great. There was the potential to do more — to be better and help runners improve that just wasn’t being done.

In particular, I grew unhappy with the inefficiency of fitness trackers. To this day, they are the main staple running accessory, the mainstay to help runners keep tabs on basic metrics, work towards a target, or just see how their runs improved with each performance. But they weren’t doing enough — or at least, not as much as they could be.

I’d finish a run using a fitness tracker and when I check how I’d performed, a whole world of unexplained data would be thrown at me. Some of it was useful, basic aspects like your time and distance which will always be helpful, but does any of this information really help you to improve?

Of course, for many, having that data can be fine. You want to know how well you’ve performed, if you’ve cut seconds or minutes off of your time, or ran further or for longer. But while all of this data told me what I’ve done, none of it was telling me how to be better.

I would set myself personal targets to reach, but none of the technology I was using was helping me to reach those milestones. They were programmed for minimal feedback, to just record the data with little to no room for helping runners to learn what it is they can do to improve.

Most fitness trackers sit on your wrist or on your feet, meaning the amount of data they can measure is limited to specific areas of the body. It wasn’t giving me the whole picture, and I wanted to know more, to do more, to be better.

Think of fitness trackers like having a speedometer in your car. Simply just having it won’t help you become a racing driver, especially if it’s just giving you information that’s just not all that useful. Instead, you want to know more specific, detailed information about the driver’s overall performance — like their reaction times, efficiency, driving style, racing lines and so on. By understanding more of what they do and how well they do it, the driver can learn from their own performance how to improve.

It’s the same for the human body. If you’re not understanding exactly what your body is doing, where it’s doing the right thing or the wrong thing, then how are you going to know what to do in order to improve? The simple answer is you don’t.

I have also struggled for many years with recurring injuries, an issue that I felt could be prevented by access to the correct information and guidance.

I grew frustrated at not knowing what was causing my injuries, or even how to correct it. Instead, it was only after getting analysed by a professional that I was able to get the necessary insight I needed to help me get over my injury problems. But it just wasn’t feasible to keep going to specialist injury doctors on the regular due to the time it takes and the money you spend doing it.

Instead, I wanted to find a way to fix these problems. Runners shouldn’t have to put up with lacklustre trackers that only give them part of the information they need and nor should they be left in the dark over performance habits that can lead to injuries.

I wanted to create a device that could help runners improve more of their performance without having to find a sports scientist, and work on preventing injury without having to consult a costly sports doctor.

As a sports engineer, I’ve been lucky enough to work with the latest sports lab technology, and I was amazed at just how beneficial that high level of technology is for athletes’ performances and helping injury prevention.

But not every runner is an athlete — and having access to professional lab-grade equipment is a scarce rarity among most casual runners too.

Then it hit me. What if there was a way to make this technology readily available and accessible to all? That’s when I came up with the idea for STRIDESENSE.

STRIDESENSE was the first idea for Attis Fitness, and I wanted to make the product perfect for runners keen to better their performance.

Not only did the product need to do the basics as a fitness tracking device, but it also had to push boundaries and offer more in terms of analysis, feedback and guidance. To do that, we had to make a product that made lab-grade, professional running equipment ready and available to the general public.

We decided that to make the product the best it could be, we had to incorporate more advanced technology than fitness trackers traditionally are able to use.

We wanted runners to be able to understand their full stride, to get a better grip of what it was they were doing and how it can be bettered or tweaked to avoid injury.

Getting this information across couldn’t just be data shown and not explained. So we began using 3D motion-sensing equipment, working to get a visual image of the runner’s movement that we could then display.

We created a full package for movement analysis — non-restrictive wearable leggings, sensors equipped with 3D motion capture technology, and a user-friendly app to collect and display all the information recorded when running.

After four years of researching, testing, prototyping, and trialling, we created the finished product, STRIDESENSE, marking a breakthrough in accessible sports technology that has never been seen before.

We’re incredibly excited for runners to experience what our technology can do. We truly believe that this is the future of running technology.

We can’t wait to grow our community further and be a part of more game-changing developments in sport in the years to come.

Tim Elizondo
Founder and CEO of Attis Fitness

Attis Fitness has developed the next generation of fitness trackers — STRIDENSENSE.

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